I prefer THIS powder formula and I use it in my coffee as well as my shakes. For blood sugar reasons, I am trying to fast from 8 pm until noon the following day. I find using this product in my coffee in the morning sustains me until lunch time. (It will probably sustain me past noon but I’m the type of person who craves breakfast so I don’t like to wait longer than lunch to eat if I’m already skipping breakfast). Although it doesn't completely stir well into coffee, like I said, I love the taste of this formula by itself and I like how it complements my coffee. There is no hint of coconut but it makes my coffee taste great. It especially blends well into my shakes and I don’t notice any hint of coconut at all. A “bang for your buck” product!