I purchased this to help with me and my husband's journey on a Keto diet. This stuff was an awesome addition to our morning fuel burning coffee (MCT oil powder, hemp seeds, swerve, cocoa nibs, collegan powder). I've tried the liquid MCT oils but don't like how oily they are when mixed in a drink. This one is not! It is creamy and really helps pull everything together. I did get the stomach bubblies for the first three days of use (go easy on the scoops until your body gets used to your new diet). But it really did the trick and also helped keep us feeling full until lunch time. I should also add due to their discount option for subscribe and save and multiple items purchased we also purchase and use the Keto Drive (think salty/fruity afternoon shake) which really helps to keep the "Keto flu" away by properly balancing your bodies electrolytes. Great combo purchase for Keto beginners.